Fight the fluff! Substitute gener russian email list al descriptions with specific facts. Only tell the verifiable truth. Try not to over-emphasise or exaggerate. Remember that your website is for your client, not for you. Let customers do your bragging for you – consider including a testimonials section on your site.
Use simple, clear language – avoid jargon or overly technical terms
Make sure to use active voice instead of passive voice
Structure content in a way that makes it easy for users to find the information they need quickly and easily
Keep paragraphs short and concise
Include images, videos, audio recordings, and other visual elements to break up the text
Include calls to action that encourage visitors to take action
Make sure all of your content is SEO optimised, with relevant keywords
Make sure that all links work correctly – test them regularly!
Utilise social media integration for maximum reach and engagement
Proofread! You will come across as unprofessional and unreliable if your content has errors. Bad spelling and grammar are pet peeves for many people.
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6 Ways to Turn Your Website into a Recruiting Tool for Your Business
Here are a few tips to help you accomplish all this via your website:
1. Careers Section
Make sure you have a clearly labelled “careers” section in your website. Alternatively, you can label this section “work for us.” No matter what heading you choose, make sure that it’s easy for people to understand that this is the section they’re looking for. Plus, it’s also a good idea to have this as one of the tabs on the top of your website or to the left. Don’t make people scroll all the way to the bottom if they want to find out how to submit their resume.