5Things you can request when outsourcing white papers

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Let's take a closer look at each one. Step 1: Identify your lead nurturing goals The first step is to clarify the purpose of lead nurturing. The ultimate goal of lead nurturing is to increase the purchasing intent of the acquired leads. However, since the level of enthusiasm differs depending on the lead's stage, it is necessary to set detailed goals. This is because the goals you should aim for in lead nurturing are different for a lead who has only signed up for an email newsletter and a lead who regularly participates in webinars.


A potential customer whose desire to purchase has been qatar telegram data sufficiently increased through marketing efforts is called an "MQL (Marketing Qualified Lead)." In Nile's case, the conditions are set to meet the following two items. The project meets the criteria set by the marketing department and is deemed to be "a project we want to win." Taking actions that directly lead to business negotiations, such as "inquiries" and "free consultations" The definition of MQL varies from company to company, so when working on lead nurturing, be sure to check your company's definition.


For more information about MQL, please refer to the following article: Also check out this article What is MQL? Introducing the process for creating MQL and key points for handling it. Step 2: Understanding customers (persona design/understanding customer journey) In order to effectively increase purchasing desire, it is necessary to know your customers. If you understand your customers, you can make hypotheses about "what kind of measures will resonate with them." Therefore, before implementing lead nurturing, be sure to review the persona you created when acquiring leads .