So how do you tell the difference between a good link and a bad link?

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Looking at competitors' strategies will also help you discover how content similar to yours performs in your niche market.

Recover lost backlinks
While it's important to look for new link building opportunities, it can also be helpful to keep an eye on old backlinks that you earned but lost.

Go to the Backlinks Analysis tool and click on the Backlinks report.

Semrush backlink analysis, Backlinks tab
Select “Lost” above the backlinks list and view the results. You can see the sites from which you lost backlinks, as well as the date you first received the link and the date you lost it.

Backlink analysis, Backlinks tab, lost filter
Remember that sometimes you lose links because the moj data page that pointed to you was deleted.

If the backlink was lost due to the page being rewritten, you can politely offer a place in the content where they can place the link. It’s even better if you’ve recently updated the page with new information, as this can make the request more compelling.

There are many other link building strategies out there, and we encourage you to try some of them! We surveyed 850 SEO experts, and below you can see what they think are the most effective ways to get backlinks.

The most effective link building strategies
How do you know if a link is a good one or not?
With 1.88 billion websites existing on the internet and over 25 billion indexed web pages , the number of existing links seems endless.