Can Social Recruiting Help You Overcome the Skills Gap Dilemma?

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The current economy gives any business a reason to hope for big things in the years to come. In fact, during the last few months of 2014, employers added more than a quarter of a million jobs every month. However, many businesses are complaining about the skills gap, and rightfully so. When job openings pop up in certain industries, it can be hard to find candidates with adequate skills to be a good fit for the position. Social recruiting can help overcome this very real human resources challenge.


Create Posts That Address the Needed Skills
While your social media posts regarding jobs that are available should vary greatly from senegal phone number resource post to post, you can do a lot to bring attention to the fact that you need workers with certain skills during the recruitment process. You may start by mentioning how important a skill is in your particular field as it could encourage your current followers to take classes or study up on that skill to boost their employability.

If you know that you simply cannot consider a worker without a certain set of rather rare skills, lead with a description of those skills. For example, if you needed someone who was experience with a more unusual programming language, then make sure this is flagged upfront. Asking your followers if they know anyone with this skill, or where you might go to find people who have it, may provide you with some good leads.

Also, sharing content related to this skill and using hashtags may help you to connect with people that have experience in this area. There are also tools available that enable you to search for people who are influencers on certain topics, which again could help you to reach out to relevant people whose skills are in demand at your organisation.