10 In Conclusion…10.1 On Twitter, misuse of hashtags could even lead to account suspension.
After only a few years of use, the hashtag is here to stay. Today, the concept is already on everyone's lips and is used for practically all digital marketing actions on social networks.
In this article you will learn what a hashtag is, what its nature is and why it is so indonesia number list important to use them in your social media marketing strategies. You will also find a guide on how they are used on each social network and useful tips to get the most out of them.
Hashtag is an expression or keyword used by social media users. It consists of a word or a series of words. Hashtags are preceded by a pound sign (also called a hash sign).
Hashtags are used to categorize content posted on social media. This allows for greater interaction between the content and other users interested in the topic.
Based on the above, we can say that Hashtags are communication tools . They are used to “classify” or identify content on social networks. Let’s look at an example.
A Twitter user shares a video about how to use Slideshare and uses the hashtag #Slideshare. All content that includes this word can be found in a filtered way when the search is performed. Only content that refers to “Slideshare” should be found.
So, each hashtag you use is, so to speak, transformed into a hyperlink . When you click on the link, it will show you all the content related to this word.
You can also use multiple words concatenated in each hashtag. For example #ContentMarketing.
So in the text of a post you might find something like this:
Learn how to use #ContentMarketing to convert more leads
As you can see, Hashtags can also be used within the content of the posts.
Using hashtags not only makes it easier to locate a word, topic or content.
It also helps to share information or exchange views on an event or article.
On the other hand, when a large number of people share content with the same hashtag on Twitter, it becomes a Trending Topic.
A Trending Topic refers to a topic that has been discussed many times or is in vogue in a region or throughout the world.
Hashtags give visibility to social media posts. That's why your brand should use hashtags to promote a campaign or special event.