This is a vision that could be called “progressive capitalist”

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But the problem does not end there. Even among those who accept the incorporation of the ESG agenda into the strategic decisions of boards of directors, there are different understandings of its meaning and importance.

For some, presenting oneself as committed to ESG essentially means a marketing differential, a positioning in the market aimed at seducing more demanding audiences and those with greater purchasing power. Thus, the ESG agenda is more present in public statements and reports than in production processes and organizational culture. Responsibility buy bulk sms lebanon for ESG actions is usually delegated to subordinate management, with expertise in producing lectures and content for social networks.

From this perspective, ESG is like the cherry on top of a cake, which does not mix or react with the other ingredients and does not influence the flavor of the whole. It is a superfluous decoration, intended more to add color to the image than to satisfy the palate.

This is a serious mistake. ESG is not cherry, it is yeast.

To adapt to the new economy of the 21st century, with increasing pressure to reduce emissions and decarbonize the production of goods and services, companies must incorporate ESG culture into all their processes and activities. ESG is the yeast that gives consistency and allows the cake to rise lightly, activating enzymes and adding nuances and complexity to the taste experience.

Luiz Henrique Lima is a certified Counselor, PhD in Environmental Planning and professor.