How to evaluate the effectiveness of the mailing

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That is why mail providers block them. dizain_rassilka_dlya_b2c_estismail The text and design are ready. You are happy with the result and can't wait to send the newsletter to subscribers. Don't rush, check the letters for spam and other errors before sending. This will help you understand what the chances are of the newsletter getting into the recipients' mailboxes. To do this, use the free Mail-tester tool . Send a letter to the email address listed on the service's main page and receive a detailed response on what needs to be corrected before sending your mailing.

Do them regularly so that you can conduct a costa rica whatsapp number data correct analysis. You will not achieve objective results with unsystematic mailings. Monitor the following indicators: Email deliverability - shows how relevant the addresses in the database are. A high percentage of deliverability means that the database is in order and contains only the addresses of clients who have subscribed to the mailing list themselves. The percentage of email openings (Open Rate) depends on the title and preheader. The better the problem is formulated or the solution is presented more accurately, the more likely it is that the email will be opened.

The minimum acceptable rate is 10%. The average rate is 20-30%. But with a clean base and good work with subscribers, this figure will be much higher. Click-through Rate - depends on the type of letter. An overtly advertising letter with the text “Follow the link and buy” will receive a much lower CTR than a letter with useful content. But, of course, there will be more sales from the advertising letter. Unsubscribe rate. Don't worry, people will always unsubscribe. If this figure does not exceed 1%, don't worry, there is no reason to worry.