In this article we cover:
What is responsive design?
What is the relationship between responsive design and generating more leads?
Benefits of Responsive Design
What is responsive design?
Responsive design is nothing more than creating web pages whose elements automatically and perfectly adapt to any screen size, always ensuring an aesthetically pleasing vietnam phone number list appearance, simple interaction, excellent reading and intuitive navigation. A responsive design means that visitors will have a great and consistent experience whether on a smartphone, tablet or computer, as images, text, menus, CTA (Call to Action) buttons, among others, are resized and adjusted to suit the size of the browser.
Even today, too many websites only work well on computers, becoming distorted or condensed on mobile devices, making navigation and reading very difficult, and leading many visitors to “give up”.
What is the relationship between responsive design and generating more leads?
When someone visits your website, they expect to find what they’re looking for quickly and easily. If they can’t find what they’re looking for, they’ll likely feel frustrated and leave. So if your website takes a long time to load or is difficult to navigate, you’re likely to lose potential customers.
Given that you have an extremely short window of time to convert a visitor into a lead, you need to have a website that drives conversion and guides the user clearly across all devices. A positive, fast and intuitive experience is critical to taking the next step. Did you know that reducing the speed of your mobile website by just 0.1 seconds results in an 8% increase in conversions and an 8% improvement in bounce rate (immediate exits from the website)?
Benefits of Responsive Design
According to available data , since 2019, website access via mobile devices has surpassed that via desktop, reaching around 60% in the last quarter of 2022. This means that marketing efforts will be much more effective if everything you do digitally, where the website is the biggest asset and gateway, is mobile-friendly or, more than that, mobile-first. We summarize its advantages below and why this really should be your next investment:
Improves user experience: A responsive website automatically adapts to different screen sizes, meaning users can easily access it on any device without having to zoom or scroll horizontally.
Increases visibility in search engines: Google recommends that websites be responsive and that there should not be two copies of the same website – one for mobile devices and one for desktop. A single website with the same URL and the same pages makes it easier to crawl and assign indexing properties.
Improves conversion rate: Users will be able to find what they are looking for more easily and engage more with your content, which can lead to more sales or leads.
Eases website maintenance: Instead of having to maintain a desktop and mobile website, you can manage just one that works well on all devices. This saves time and resources.
Strengthens the brand: A responsive website gives a more professional and up-to-date image to the brand.
Improves marketing performance: With a responsive design, it’s easier to implement effective marketing strategies like email marketing campaigns, paid ads, and SEO. A responsive website also allows you to better track and analyze user behavior across devices, which can help improve your marketing strategy.
Speaking of email marketing, this is another area where it is absolutely critical to ensure responsive design. Although 85% of users access their inbox on a mobile device and 42% delete emails that are not optimized, 1 in 5 campaigns are not optimized for mobile... Nowadays, this is not justified, the most well-known platforms on the market allow the sending of responsive email marketing, such as Maichimp and e-Goi.