What is the see-think-do-care (STDC) framework?

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The see-thing-do-care (STDC) framework is a simple but effective marketing model, oriented to consumer intentions and designed to obtain the greatest possible impact and effectiveness.
Its origin can be associated with the need to overcome old models focused on the needs of brands and not on those of their customers. Its creator, Avinash Kaushik, has stated that one of the fundamental reasons for the existence of this framework is due to the mutation in the behavior, aspirations and needs of modern consumers, added to the rise of the digital age.

This new methodological approach is based on the idea of ​​directing marketing and advertising efforts according to the four stages of purchase consideration:

See : This first stage refers to the entire audience that could australia phone number list or need a product or service.
Think : This consideration stage includes that subset of the audience that shows a minimum intention to acquire a product or service.
Do : This is the subset of the audience that explicitly expresses its intention to purchase a product or service. This portion of the audience is the most contested by brands and is where more than 90% of marketing activities and advertising efforts are concentrated.
Care : These are customers who have purchased a product or service from us more than twice and who have a greater connection with the brand's identity.
It is important to note that objectives will vary according to the consideration stage and so will our tactics, media and indicators. For example, for that large portion of the audience in a discovery stage (SEE) our objective will be to make them aware of the brand, our medium could be social media and our tactics would be focused on the use of aspirational content that allows us to connect with the audience that does not know us.
In short, this new framework has meant the evolution in the ability to plan a marketing strategy that is in line with the modern possibilities available to brands and that focuses all its efforts on effectively understanding the audience, starting with that general group of people (SEE) with whom the brand can begin to interact in order to make them go down the conversion funnel, until ending with that group of regular customers (CARE) that must be retained, cared for and kept.