Do you have social media tips of your own?

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AI copy tools, for example, give you a starting point for post ideas and copy, customer service responses and more. Tools like Sprout’s Suggestions by AI Assist even enable you to adjust for tone, speeding up the content creation and engagement process.

A screenshot of the AI assist feature in Sprout. Here, this AI tool is being used to fine-tune a customer care response on social.
Use these social media tips and tricks to refresh your strategy
No social practitioner or team is alone. Use this expert social media marketing advice to inspire and improve your strategy.

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When social media first came onto the scene, it was designed for people to connect with one another. But as platforms developed and user bases grew, businesses saw an opportunity to reach their customers in innovative ways. Nowadays, it seems unimaginable for a new business to launch without any social media presence.

One of those new opportunities is social commerce, or the ability to promote and sell products on social media. With millions of people logging onto social media apps each and every day, it presented the ideal outlet for growing a business.

Throughout this article, we’re going to touch more on what social media ecommerce is, benefits of using this ecommerce channel and how your brand can create its own social media ecommerce strategy.