1. Track story responses to measure engagement

[fomayof928@mowline]

Here are some additional data points to consider that are often hidden away.

Story replies are the number of Instagram direct messages your story has received over its lifetime.

Getting spontaneous (positive!) responses from your stories germany b2b leads means you’re nailing your content. More interactions and engagement signify a strong relationship and loyalty with your audience.

If you're lacking story replies, you may want to consider more direct replies to your posts. Not to mention inserting more calls to action (more on that later).

2. Analyze the story and click back to understand the content flow
Story clickback is the number of times people clicked back to the previous story.

These are interesting because they provide insight into the story beyond the post you're following. For example, clicking Back can highlight compelling aspects of a previous article in a series of stories. But that doesn’t necessarily mean the post you’re viewing is “bad” or “boring.”

This highlights the importance of taking a comprehensive look at your Instagram Stories analytics. Context is important, especially when publishing multiple Story posts side by side.

3. Monitor story clicks and retweets to gauge interest
Story click-to-retweets are the number of times people clicked on your current story to go to the next one.

You can think of clicks as a bounce rate or retention metric. If you publish a series of stories and someone sticks to them all, that's usually a good sign.