What is newsjacking really?

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Newsjacking is a marketing technique that consists of using breaking news to expose and publicize a brand. After detecting a viral news story at a specific time, you have to find a meeting point with the brand to create related content, without forcing this relationship, otherwise, all the magic of this technique is lost. What's more, this type of linking is where all the art of positively impacting the audience and not generating rejection lies.
In other words, newsjacking tries to take advantage of a phenomenon that has just jumped out of the "trending topic" news so that, by linking with it, we can gain notoriety and share the public's attention with it.
As it is always said that fame costs, this is a good way to pay hungary phone number list to a viral news story and, at the same time, carry out a branding strategy with which we can share the stardom. In fact, the message of the brand that has done newsjacking can become more known - or sooner - than the original story itself. However, in order to be successful, this story must be true and verified.
Although there are several varieties, we can generally talk about two types of newsjacking to establish a basic differentiation:

When it is the brand that creates the content based on a trending news story and, to do so, uses its own resources (on its blog, social networks, mailings, etc.).
When a brand publishes an advertisement based on a current news story in a paid medium, for example, in a digital media outlet.


How to launch a successful newsjacking
This marketing strategy is characterized by immediacy and insightful ingenuity, but a number of criteria must be taken into account in order to effectively develop this process and avoid complete failure.
The process used is as follows:

First of all, you have to pay close attention to everything that is happening around you and look for news that is current (that is, something that is happening at that specific moment in real time or that has happened very recently, which is why the technique is also known as real-time marketing). For it to work, it has to be news of general interest and with a strong media impact.