The difference between a traffic manager and an arbitrageur

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Those who work with paid traffic are usually called differently in different fields - "traffic manager", "media buyer" or User Acquisition Manager.

A traffic manager is often confused with an arbitrageur. The essence of the professions is the same - launching and analyzing advertising campaigns. The difference is in the details.


Arbitrageurs differ from other paid traffic specialists in the specifics of payment. greece consumer email list They work with CPA systems. These are sites with offers, where the customer specifies the price for attracting one lead. The arbitrageur launches advertising with his own money and earns on the difference between the price in the offer and the cost of the campaign.


For example, a client is willing to pay $16 for each lead. The arbitrageur spent $500 on the campaign and brought in 50 leads. The cost of one lead in the campaign was $10. In total, the arbitrageur earned $6 from each lead, and a total of $300 from the advertising campaign.