Heatmaps: Visual representations of where users click, scroll email database lists australia e. Session Recordings: Videos that show how users interact with a website or app, helping to identify usability issues. Key Metrics for Conversion Rate Optimization1. Customer Journey Analytics Understanding the customer journey is crucial to improving conversions. Data that tracks how users navigate a website or app can provide insights into where users drop off or encounter friction.
This data includes: Entry and exit points Pages per session Time spent on specific pages Interaction with forms, buttons, and CTAs By analyzing this journey, marketers can identify potential bottlenecks or opportunities for improving the user experience. 2. A/B Testing A/B testing involves comparing two versions of a webpage, email, or app screen to determine which performs better in terms of conversion rates. Data from A/B tests can be used to validate hypotheses, whether it’s testing different colors for buttons, varying the copy on a landing page, or changing the placement of CTAs.