People will pay more to keep something they already have than to get
something they don’t already have. This is called the “endowment effect,” and it works both online
and offline.
The idea is to put the product or service in the hands of saudi arabia whatsapp number the customer, knowing that once they
have it, they will feel ownership of it and will somehow feel lost at the thought of giving it up.
It is because of the endowment effect that subscription websites offer free trials.
Book selling sites offer free chapters. E-commerce sites offer free samples. And so on.
Conclusions
Now that you understand the value of this subject, you will surely be excited to apply it to your projects and see how it can improve the interactions with your site users.
Imagine creating a marketing strategy tomorrow with a new point of view and telling your product or service with a new logic.
Which aspect would you start from?Competitor Analysis: How and Why to Do It Best
Digital Marketing
Competitor analysis is that indispensable step in every activity related to online and offline marketing. There is no difference, it is always important to have an external point of reference to understand what is happening beyond your borders. Moving in the dark, without knowing whether competitors have already taken some virtuous steps or not, means losing sight of the objective. That is, optimizing every useful step.