What is Geomarketing?

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Geomarketing is a marketing tool that allows a business to analyze its location by pinpointing customers, outlets, branches, and competitors on a digital or printed map using custom symbols and colors.
The digital map allows marketers or business owners to analyze data by netherlands phone number list region (for example, a suburban area bordering a large city) or specific physical location (such as a particular store). Today's digital technology, with location data available through social media and mobile devices, helps this marketing approach continue to increase in power and capability.


Regional variables of geomarketing
The first thing we need to understand is that geomarketing has “levels” of geographic coverage. And these levels can range from regional coverage (LATAM) to coverage of a couple of aisles in a store. Yes, it is a very wide range, but different businesses have different needs.

Geomarketing Levels (A General Guide)
Regional
It refers to the analysis of a geographic region made up of more than one country and whose members share a similar market.

Country, State, City
This analysis divides the region into local entities, from a division by countries, states/provinces or cities.

Local
This is particularly useful when there are clear divisions between sectors or colonies of a city.

Micro Local
This is the analysis of the market in the immediate area of ​​a business or specific geographic location (around a building, near a store, etc.)