3. Employees – the key to customer retention
If you're going to a fair, you should wear a suit
You have sent out invitations, customers have come to your stand, they are waiting for the offer to be presented and ... now it is time for qualified staff to step in. First impressions are very important, so make sure that whatsapp number philippines employees have professional business attire , e.g. with the company logo. An employee who will represent you at the fair must have the appropriate qualifications and features. It is important that they have the ability to quickly establish contacts, be polite, demonstrate substantive knowledge and are perfectly familiar with the company's full offer.
There is nothing worse than a rude, poorly prepared employee – even the greatest effort put into preparing for a trade show will be wasted if the employee does not meet the personnel requirements.
A good employee is a company's success because it is with him that the customer identifies the company in the initial phase of cooperation.
4. What to do to be remembered?
If you know that you have met all of the above criteria, it is time to prepare promotional materials – leaflets, advertising leaflets, business cards that will be handed out to customers. Remember that these materials must be clear and interesting. Otherwise, instead of being taken home, they will go straight to the trash. So it is worth spending some time preparing cool materials, or simply entrusting it to professionals.
And here quantity does not go hand in hand with quality - it is better to equip the stand with fewer, but more thoughtful gadgets that the customer will gladly take with them, than a multitude of trinkets that not only will not be useful, but will end up at the bottom of the desk drawer anyway. A good idea will be, for example, advertising leaflets . Thanks to a nice, practical gift, the customer will "glance" at the visible company logo and you will become more and more memorable.