When is it time to review marketing spend?

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low purchasing power;
war and occupation of territories;
economic instability and recession;
rising prices for goods, resources and rent.
All of this directly impacts promotion costs. Reducing marketing budgets has become one of the main challenges for marketing teams in 2023.

In this article, we will look at how to understand when it's time to optimize netherlands consumer email list your promotion spend, and what steps will help you create an effective marketing budget.


Optimizing your marketing budget becomes relevant for various reasons: economic difficulties, reduced funding, or a desire to improve investment efficiency. Below are the main signals that indicate the need to review spending:

Cost-to-revenue imbalance: If CAC (customer acquisition cost) exceeds LTV (customer value), ROAS (return on ad spend) is falling below expected levels, or ad spend is growing faster than revenue, it’s a sign that it’s time to act.