Keep in mind that this redesign will affect your entire strategy, Social Networks , Email Marketing , Lead Generation processes , brand awareness, etc. It is the third step on our path towards an effective Lead Generation strategy , a good Inbound Marketing strategy .
1-. Study your current metrics.
Before you start changing things, study the current results of your website, what it brings you and what results it offers you in relation to your sales. What percentage of direct business does your website generate?
Analyze your website based on:
Number of visits / visitors / unique users.
Dropout rate .
Time on Site .
Current SEO ranking .
Domain Authority .
Number of leads /form submissions.
Sales generated.
You can collect this information from cell phone directory philippines Google Analytics and from your Sales Department.
2-. Determine your goals.
There must be a good reason for changing a website design. A change of strategy, a rebranding, or clear objectives. For example, in order to increase conversions, it is necessary to increase traffic and decrease the bounce rate .
From the results obtained in your analysis, you have to evaluate which ones are the most important for your business and, based on this, establish objectives or goals that can be achieved in the period of time you determine.
Study those channels that generate the most traffic and leads .
Through which channel do you get more customers?
Do you get clients through social media?
How much traffic do you attribute to SEO and SEM?
3-. Take into account your assets.
Study which pages generate the most traffic , which content has been most visited and shared. Keep them if possible.
A clear example: do not remove or change the name of a page that contains a large number of inbound links , you could lower your SEO authority and your positioning .
4-. Analyze your competition.
Don't obsess over your competitors, but compare yourself to them, only then will you improve. There are tools to see how they are positioned; Marketing Grader , Alexa , MetricSpot ... what aspects of their websites do they promote? The goal is not to copy them but to know what aspects you should change and improve .
5-. Identify what defines and differentiates you.
Having a clear understanding of one's strengths and weaknesses is essential to identify which aspects need to be strengthened and to know which skills distinguish us. Based on this, we have to tell the world about it without boasting, in clear, direct language that is easily recognizable by our prospects in the language of our sector, in the "language" of our audience. This is important, for example, to minimize the bounce rate.