Google features related to semantic searches

[bitheerani319]

You can better understand what was said above if you notice that when you put “who wrote Frankenstein” in the Google search engine, it will directly return a rich card that tells us the name of Mary Shelley without having to enter any page.

This is an example of a semantic search, where the searches dominican republic phone number list by Google's knowledge graph collect all the contextual information that we provide to qualify and catalog it, to give the best results.

How to perform semantic SEO
Enrich the content
You must give meaning to the content of your web pages, so that Google knows what services you provide to users. For this, rich snippets are very useful, as they refer to what is extracted from the pages of the search results. In other words, they add detailed information about the web pages so that their content can be better catalogued.



Keywords will then take a backseat, giving way to the content of the article, which should be natural. Since users no longer write like robots, but rather ask the search engine as if it were another person. Something that will continue to grow more and more with the expansion of voice searches, this is why it is vital to adapt to these trends.



For this reason, we must pay more attention to the use of gender variations, synonyms, idioms, verb conjugations or linguistic changes. Semantic SEO will analyze all of the above and also the relationship between paragraphs, links, article structure, semantic fields and abbreviations.



This is why if we have ambiguous words in our content, they must be clarified. For example, if we talk about exercises, Google must know if it is something physical, or about activities in English or other areas. For this, the use of related words can be useful, but always providing an appropriate context.



Structured data
Using structured data, we indicate the information on our website using tags that Google bots can see, even if users cannot, in order to provide information about our content to these search engines, making their work easier.



It is through this structured data that Google will be able to generate the most accurate and relevant results, as well as offering rich snippets that provide greater visibility to our content to increase the CTR (number of clicks that a link receives in relation to its number of impressions). So in a cooking recipe, for example, there will not only be the recipe, but also the user rating and the featured image of the prepared dish.