Automated emails generate more engagement ( open rate) than social media. The monthly Les Frenchies newsletter subscription form, with more than , provides the latest information on world events, upcoming news, travel tips and events in Paris and France. The screenshot above shows how they integrated GetResponse with WordPress to build forms, build lists, and collect information like recipient names, allowing them to send personalized emails. Be sure to read the full case study to learn more about how Les Frenchies uses GetResponse.
Note: Some marketers choose to personalize vnpay data only their email subject lines to speed up email marketing campaign development time. It's a good strategy, but our data shows that personalizing the body of your email leads to better results. Check out Suiteness's personalized email marketing campaign: Suiteness's personalized newsletter displays different suites based on the user's location. Suiteness' personalized newsletter displays different suites based on the user's location. Source: ReallyGoodEmails It not only focuses on staycations, but also provides personalized recommendations on room selection and tips when guests check in from the concierge.
You can use a tool like GetResponse to deliver these types of personalized promotional emails. The email builder lets you create templates and automatically add guest names using a strategy calledmerge words." For example, [[email]] will display your guest's email address, while [[name]] will display their full name when they receive the email. This tactic works for anything from reminding your customers how much they enjoyed their previous spa treatment to sending a personalized invitation to a new hotel opening: A personalized email announcing the opening of a new hotel.