What is online reputation monitoring?

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It’s no stretch to say that reputation management is more cyprus b2b leads important than ever for brands today. Because modern buyers aren’t shy about unfiltered criticism, praise and feedback. But if you only factor direct mentions and reviews into your monitoring, you’re missing out.

There are countless places for consumers to sound off. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. When done right, monitoring can uncover low-hanging ways to improve your overall business. Below we dig into the key steps involved in online reputation monitoring and why it matters.

Table of contents:

How is online reputation monitoring done?
What are the benefits of online reputation monitoring?
What are online reputation monitoring tools?
Reputation monitoring software to try
What features to look for in a reputation management software
What is online reputation monitoring?
Online reputation monitoring is how brands oversee and analyze their digital reputation. The “monitoring” piece looks at actual feedback from your audience. This feedback can identify customer sentiment (positive or negative), trends and more.

Although reputation management is synonymous with review sites (think: Yelp! or G2), it goes far beyond that. Monitoring your digital reputation involves a wide variety of channels, including: