Health supplements market for seniors in China

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In China, there is a change in the mentality of older generations, who now not only want to live longer, but also to lead more fulfilling lives. To achieve this, they know they have to take better care of themselves than before.

Furthermore, China is an ageing society and therefore there are more and mexico phone number list older customers interested in health and dietary supplements. In this blog post, we will look at the potential of this consumer group in the Chinese health supplements market.

Contents [ hide ]

1 Older Chinese consumers prioritize their health
2 Key Drivers of Supplements Market Growth
2.1 Greater attention to health
2.2 Availability of specific accessories for specific needs
2.3 Rapid aging of the population
2.4 Sedentary lifestyle due to covid
2.5 Increased healthcare costs and lack of access to medical treatment due to lockdown measures
3 What types of supplements are trending in China?
3.1 Best-selling supplements of JD's 618 shopping festival in 2022
3.2 Heart health supplements
3.3 Supplements for immune health
3.4 Supplements for joint and bone health
3.5 Probiotic and prebiotic supplements
4 We can help you sell supplements in China!
Older Chinese consumers prioritize their health
Under the physical and psychological impact of Covid-19, elderly Chinese consumers are more focused on their health than ever before.

For many elderly Chinese, staying young and healthy is not just a dream, but an attainable goal. Much of this is due to the change in nutrition and supplementation habits that have become part of their wellness routine. As they believe that aging gracefully starts from within, this change in nutritional habits has become a key part of maintaining their health.


Key drivers of supplements market growth
External and internal catalysts will drive the expected expansion of the supplements market, as older people in China begin to turn to Western supplements instead of, or as a complement to, traditional Chinese medicine methods.

Greater attention to health
With the increasing accessibility of online medical platforms and healthcare organisation websites, consumers are increasingly aware that it is essential to prioritise wellbeing. As a result, they are increasingly paying more attention to their health and taking preventative measures against possible illnesses.