Content and offers aimed at getting subscribers to think about expensive premium services won't get many responses from customers on a budget. Similarly, people who only want the best may be less interested in content and services focused on cutting costs. This includes separating free or trial users from users of paid services.
While all of your emails should look good in mobile format, it's helpful to know which customers typically open your newsletter from their phone. This allows you to tailor content to the mobile format, for example, turning philippines email address list article into an infographic.
To get newsletters to reach a professional audience, it's important to segment based on subscribers' job titles. Simply put, your content should reflect whether you're reaching someone who will use your services themselves or someone who will provide your services to their teams.
3. Use SMS
Source: Online Finance
Source: Online Finance
SMS notifications can increase your email open rates by reminding subscribers when you send your newsletter. While a subscriber may only check their emails a few times a day, most people have their phone with them at all times, ensuring that customers never miss an email.
Creating a text to subscribe virtual number can provide a convenient additional subscription method. This is particularly useful for generating newsletter signups from physical media such as posters, flyers, and direct mail. It only takes a few seconds to pull out your phone and text a keyword. Streamlining the subscription process is an important step in maximizing the impact of any email marketing.However, to reap all of these benefits, you need to create a data-driven content calendar. You need to craft a strategy based on your target audience and your KPIs. A content calendar created on a whim simply won’t cut it.
Just follow the tips I shared with you in this article. Once you have your data-driven content calendar, make sure you stick to it. The result? Your content marketing strategy will be a success and your brand will be on its way to achieving its business goals and beating the competition.