That’s because email recipients are no longer impressed by the common subject line personalization tactic of “We have a special discount for you [firstname].” So, how do you solve this? When planning your campaigns, focus on your customers. Which of their issues are you addressing? How exactly will you help them? What do they need to know to purchase your product? The answers will help you segment your customers and create personalized content for them.
And if the content is relevant to your australia telegram number list subscribers, creating a subject line with high open rates will be simpler. You can also use our AI Email Generator to create engaging and goal-optimized subject lines that help you stand out in your subscribers’ inboxes. GetResponse’s AI Email Generator Just insert your keywords and select your industry, design, and tone. Then, our GPT-powered email generator will create an optimized subject line and email in less than a minute! Make the most of your preheader The preheader text is the second thing after the subject line your subscribers will see.
It determines whether recipients open your email. Emails with preheaders have an open rate of and a CTR of . Compare that to emails without preheaders with an open rate of and a CTR of . Your preheader and subject line should work together to tell the story. So, think of interesting ways to flare up your subscribers’ interest and make them want to open your email. Here’s an example from Urban Outfitters: Urban Outfitters’ product email Image Source Urban Outfitters’ preheader complements the subject line and makes it catchier and more engaging.