Without further ado, here are the benefits of using Snapchat for brands.
Simple and original format
Snapchat is much simpler than a messaging service, since it doesn't just use text and images, it plays with them.
This social network allows users to draw on photos and videos, add filters, write texts on photos and videos, among other things.
Brands must find a way to appeal to good humor and creativity in their messages, so that in their short duration they really impact audiences.
Closer relationships
Communication with audiences will be “one-on-one” as it is more personalized.
Your brand can take advantage of Snapchat's services to provide exclusive information about discounts, promotions, contests, new releases, etc.
Additionally, users will be able to ask your company questions directly.
Don't miss the opportunity to talk to your audience, resolve their doubts and accept their suggestions.
Viralize the content
Insert contest or discount codes and wait for them to go viral due to the short duration of the content.
You can also take advantage of creating fun content for many people, even if the message self-destructs, they will comment with their friends and relatives so they can enjoy it too.
ATC
Although we said it before, customer service is essential.
Unlike Facebook or Twitter, communication with users on Snapchat is exclusive and private.
Make your brand take advantage of this to offer a top-notch ATC that leaves customers satisfied and eager to recommend your products.
Snapchat has a messaging feature that works the same way as content. Messages remain phone number identifier philippines available on the screen while the conversation window is open.
If you exit the window or application, you will not be able to view the messages again.
More personal
Snapchat gives the brand a “real” identity without professional filtering and editing.
SnapChat is raw, candid and in the moment, making it the perfect platform for storytelling and building a personal brand among consumers.
Capture the everyday life of the brand, for example, a fashion brand can use Snapchat exclusively to capture and publicly broadcast the design process, behind the scenes, catwalk, etc.
SnapChat knows no boundaries when it comes to reaching, engaging and connecting with tweens, teens and Millennials.
The vast majority of SnapChat users are under 30, which isn't hard to believe considering the platform is designed to appeal to the generation of avid smartphone users.