Is Google Optimize Worth the Money?

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No, Google Optimize is a free tool that can be used by Indian WhatsApp Number any website to run A/B tests to improve conversions . Because it’s free, it’s one of the most popular tools for running landing page experiments . Once the tool is retired in September 2023, you’ll no longer be able to create new experiments using Google Optimize. Additionally, any data from experiments you’ve run using Google Optimize in the past will be lost. So now is the time to move on to other alternatives. There are some really good options that offer much more flexibility and ease of use than Google Optimize when it comes to running A/B tests.




Best Alternatives to Google Optimize
Thrive Optimize
Thrive Optimize is the best Google Optimize alternative for WordPress sites . It is one of the many plugins in the Thrive family and works as an add-on for the popular Thrive Architect page builder. If you have already experimented with Google Optimize, you most likely created landing page variations for your experiment by editing code snippets. But with Thrive Optimize, you don’t have to touch a single line of code. This plugin allows you to run A/B tests in WordPress without using code.


Unlike Google Optimize’s lengthy setup process, Thrive Optimize works right out of the box when installed on your site, along with Thrive Architect. You can use Thrive’s block editor to add, remove, or edit any page element for A/B testing. To speed things up, you can easily duplicate an existing page and change specific parts of it to create a variation to experiment with. The plugin also lets you control traffic distribution for page variations with a simple slider bar.