This approach to improving the audience experience leads to a direct improvement in the performance of your marketing efforts. After all, personalized newsletters have a higher engagement rate, leading to a six-fold increase in the number of transactions. With data-driven email marketing, you can efficiently select the right message for your audience and better segment your customers. Plus, by connecting all the necessary data points, you can easily identify which emails have the highest ROI and conversion, and make better decisions based on that.
By engaging in this type of marketing, you afghanistan telegram database also help keep inboxes around the world cleaner by sending fewer unnecessary emails. Viivika Lumberg Viivika Lumberg, CMO at CostPocket. Higher transaction rate higher ROI. Simple and clear. However, there are other approaches to increase the ROI of your email marketing campaigns. Check out our special article to improve your email performance. You might also like maximizing-email-marketing-roi Better customer experience A satisfied customer is a customer who will return or become a repeat customer.
According to surveys, of customers prefer companies that offer a personalized experience, and data-driven segmentation is the key to achieving this experience. For me personally, the benefits of a data-driven approach are obvious. Personalization is not just about adding a “Name” to an email and calling it a personal approach. It's about understanding the true needs of your target audience. At BB, this may mean customizing content based on job titles, roles, industry, or responsibilities.