Google Ads Lead Gen Search Campaign - Automatically classified traffic from a Google Ads campaign
How can you tell that Google Business Listing and Google Ads are the traffic sources for rows three and five?
The data table above doesn't have phone number in korea enough detail. But you can add another dimension to your traffic data.
To add this secondary dimension, click on the little blue plus sign.
Blue plus sign highlighted next to the "Session Campaign" table
Next, start typing "session" in the search field and select " Session Source/Medium " from the list.
So:
"Session Source/Medium" selected from the list
You can now see all the details you need to confirm the source and medium of your marketing campaigns.
Data table with session campaign and session source/medium columns
Default channel grouping
Google defines traffic channels as rule-based aggregations of your traffic sources, media, and campaigns. And it shares those rules in this default channel group document .
It sounds complex, but channels are how many of us think about the main marketing activities that drive traffic (email, organic search, etc.)
Some channel groups are equivalent to existing traffic sources. For example, you can see that the “Organic Search” channel below has the same 105,374 sessions as the organic source we looked at earlier.
"Organic Search" channel results highlighted in the Session default channel group table
But others combine various sources and media to create new groups.
Let's review some of the important traffic channels.
Explore traffic channels
Digital marketers often analyze and present traffic data at the channel level.
Here is a summary of the main ones: