Well, I'll tell you that here you will learn what this term, so often used in agencies and digital media, means, in addition to knowing and understanding why brands are appropriating the concept to create differentiation among their audience.
Let's start this way:
What did brands do before?
Throughout their history, brands have used various marketing tools, including advertising .
Advertising, on the other hand, has been responsible for kuwait number in whatsapp selling products and services through traditional media. However, they only showed the product, its price and its effectiveness against the competition, without generating greater value or differentiation and, even worse, without becoming part of the daily life of people who were faced with the communication of a particular brand.
What are brands doing now?
By popular demand, brands are now focusing on understanding the market and people's behavior from a psychological and anthropological perspective, among many other areas of knowledge, thereby better capturing what people want and when they want it.
The role of technology and its multiple presentation formats is very important here. That is why brands now understand the user and seek the resources to be where they are.
What is Brand Content?
By understanding what Content Marketing is , we can more easily understand Brand Content , as it would be its
most appropriate translation into Spanish, since the primary objective of the latter is the creation of relevant content that highlights the benefits of a product or service.
The idea is to create strong links between brands and people. This is not an easy point, because there is no specific method, recipe or mathematical solution to stand out among so much advertising noise, but there are some recommendations that, if applied properly, will help you create better brand content.