Geo data is information that allows the image to be assigned to a spatial location using coordinates. This information is written by the camera into its own file header, provided it supports the function. This could be important information, especially if images related to nature or buildings are managed in the DAM system.
How exactly?
There are a few simple standards that should be followed when assigning keywords or key words. Of course, there are differences depending on the application, industry and content. The following principles should therefore be understood as general recommendations:
Keywords, key words or catchphrases are, as the term suggests, individual words, not groups of words, so-called phrases or whole sentences. The only exceptions are proper names such as “adesso SE” or “New York”.
In the introductory example, the searcher would search for terms such as "supplier", "pizza", "messenger", "pizza delivery man", "pizza taxi". These are nouns that can be used in both the singular and plural. It should be noted thailand consumer email list that, due to the " German orthography reform of 1996 ", different spellings of terms are permitted. Regional differences in the use of terms should also be kept in mind.
In marketing, this means that a product has positioned itself through market penetration in such a way that the brand name has become synonymous with the genre. Product names that have become generic names include Tesa for adhesive tape, Pritt stick for a glue stick, Zewa for a kitchen roll or Tempo for paper tissues. This is a desirable goal for marketers, but generic names can give rise to plenty of discussion when it comes to tagging.
It is also advantageous to use common abbreviations for technical terms. Who knows what DNS means in full? There are probably fewer searches for deoxyribonucleic acid than for DNS or the English term DNA.
If verbs are used in addition to nouns, they should be used in the infinitive form. The infinitive is the basic form of the verb and indicates its meaning. Examples would be turning, shining, running, pulsating.
Support through taxonomy
After describing what exactly is shown in the image, categorization should take place if possible. This is also referred to as taxonomy.
Wikipedia offers a very clear explanation of taxonomy : "Taxonomies are hierarchical classifications of a subject area. They depict super- and subordinate relationships and can thus represent inheritance. Each class is assigned only one superclass, so that the entire classification depicts a tree structure. In this structure, the elements closest to the root contain general information. As the taxonomy branches out, the knowledge stored in it becomes more and more specific."
In product images, generic names are also a factor to consider
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