To explain, with Google Search Console we have seen that we can record and analyze the organic searches that we are able to generate.
If there are impressions, even if they do not result in a click, at least we will see the number of times we have started to appear for a given keyword.
However, what we will never be able to see is all the traffic for which we are not generating any impressions.
That is, if we do not have the minimum positioning to generate an impression, we will not have any data about the real dimensions of the search or even the category.
Next, through an example we will finish explaining the situation to which we refer:
Let's say that we have opened, with great enthusiasm, a new site about handmade ceramic mugs.
We have created quite a few categories because we have discovered that the world of mugs is immensely more complex than we had assumed.
We check that users are willing to buy(*):
Personalized mugs.
Tea cups.
Coffee cups.
Mugs with photos.
(*) keyword research inspired by a real case.
We have created a few relevant categories in Magento code phone number philippines (which involved a lot of discussions with the development team) and have started to capture organic searches.
In fact, (taking into account that we are dealing with hypothetical terrain) a very strange thing has happened.
We rank exceptionally well for the keyword “ tea cups,” but Google consistently ignores us for searches for “coffee cups.”
What is actually happening: Through the GDS report that we have previously linked to Google Search Console and that we have exquisitely and very precisely categorized thanks to a few regular expressions, we will see not only the traffic that is arriving to the website through searches linked to “cup of tea”, but also the volume of impressions surrounding these clicks and that gives us a fairly accurate picture of the size of the category.
Now, for the search “coffee cups” we are not registering a single click.
The reason: for some reason, the development team has messed up the canonicals and the result is that we are not even showing up on Google pages for these types of searches!
The result: the GDS report will not show any clicks, nor will we have any reference as to what the potential market size for searches for "coffee cups" might be.