Tips to better deal with the "January slope" in your business
Posted: Sun Jan 26, 2025 6:48 am
A new year has begun and many businesses are considering new strategies and ways to improve last year's numbers. However, before entering fully into 2023, we must overcome the so-called "January slope". The classic annual price increase affects the consumer's pocket and therefore many businesses.
The fear of higher prices causes mistrust among consumers. However, the January slump is nothing new for companies , which have been implementing effective sales techniques for years to be able to deal with it in the best possible way. It is no coincidence that sales begin after Three Kings' Day.
This "January slope" affects consumers, large and medium-sized companies, as well as small businesses and self-employed workers . It is important to start the current year with a sufficiently strong financial lung to be able to meet our first objectives for 2023.
payroll management software
You may also be interested in: Tricks and techniques to help your company sell better at Christmas
What is the January slope?
This is the name given to the set of price increases, tariffs and denmark phone number lead rates that occur at the beginning of each year and affect the purchasing power of consumers. We are well aware of this in Spain and also in many Latin American countries.
These increases affect products and services of all kinds , such as public transport, postal services, tolls and strategic services such as electricity , gas and telecommunications. This is because the tax calendar starts in January .
It so happens that this price increase - with the consequent reduction in purchasing power for consumers - occurs just after the Christmas holidays and the expenses derived from them.
How is January 2023 shaping up?
January 2023 is not expected to be any different from other years, but experts predict that it will last longer. It is true that there has been a reduction in the value-added tax on basic foodstuffs, although in a country affected by inflation. Therefore, businesses must make all kinds of adjustments to continue to have an attractive offer .
As far as consumers are concerned, everything is going up, as always, but the difference is a year and a half of inflationary crisis. However, businesses can implement some strategies to encourage the consumption of their products or services .
supermarket consumer
Offers and sales
If there is a time when customers should be eager to buy, it is now. For this reason, offers, sales, opportunities, etc. should appear this month throughout your business. You can create a low-price strategy with stock products , create an outlet or sell at a lower margin in order to maintain the flow of customers. You can also attract consumption with a special event or by being seen at local fairs.
Makes payment easier
We live in a curious time of fusion between traditional payment methods and a future that seems to be without physical money. For this reason, you must provide the customer with all the payment methods that you can make available to them. Expand the possibilities with Bizum or Paypal, to give two examples. Paypal allows payment in three interest-free installments, something that can make it easier for customers to decide to purchase one of your products .
Communicate more than ever
Communication is always essential for a business . If you don't communicate, your competition will and you will automatically become invisible. Never neglect this aspect. Invest in professionals who can give visibility to your brand by telling the world about the excellence of your products or services. You will reach a larger audience and you will be able to face the January slump with more assurances.
The fear of higher prices causes mistrust among consumers. However, the January slump is nothing new for companies , which have been implementing effective sales techniques for years to be able to deal with it in the best possible way. It is no coincidence that sales begin after Three Kings' Day.
This "January slope" affects consumers, large and medium-sized companies, as well as small businesses and self-employed workers . It is important to start the current year with a sufficiently strong financial lung to be able to meet our first objectives for 2023.
payroll management software
You may also be interested in: Tricks and techniques to help your company sell better at Christmas
What is the January slope?
This is the name given to the set of price increases, tariffs and denmark phone number lead rates that occur at the beginning of each year and affect the purchasing power of consumers. We are well aware of this in Spain and also in many Latin American countries.
These increases affect products and services of all kinds , such as public transport, postal services, tolls and strategic services such as electricity , gas and telecommunications. This is because the tax calendar starts in January .
It so happens that this price increase - with the consequent reduction in purchasing power for consumers - occurs just after the Christmas holidays and the expenses derived from them.
How is January 2023 shaping up?
January 2023 is not expected to be any different from other years, but experts predict that it will last longer. It is true that there has been a reduction in the value-added tax on basic foodstuffs, although in a country affected by inflation. Therefore, businesses must make all kinds of adjustments to continue to have an attractive offer .
As far as consumers are concerned, everything is going up, as always, but the difference is a year and a half of inflationary crisis. However, businesses can implement some strategies to encourage the consumption of their products or services .
supermarket consumer
Offers and sales
If there is a time when customers should be eager to buy, it is now. For this reason, offers, sales, opportunities, etc. should appear this month throughout your business. You can create a low-price strategy with stock products , create an outlet or sell at a lower margin in order to maintain the flow of customers. You can also attract consumption with a special event or by being seen at local fairs.
Makes payment easier
We live in a curious time of fusion between traditional payment methods and a future that seems to be without physical money. For this reason, you must provide the customer with all the payment methods that you can make available to them. Expand the possibilities with Bizum or Paypal, to give two examples. Paypal allows payment in three interest-free installments, something that can make it easier for customers to decide to purchase one of your products .
Communicate more than ever
Communication is always essential for a business . If you don't communicate, your competition will and you will automatically become invisible. Never neglect this aspect. Invest in professionals who can give visibility to your brand by telling the world about the excellence of your products or services. You will reach a larger audience and you will be able to face the January slump with more assurances.