President of AKIT Artem Sokolov: "Almost 5 trillion rubles is an impressive amount,

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AKIT partner — ATOL company — found out by analyzing the positions in receipts what goods exactly the country's residents purchased online. In the category "electronics and household appliances" the highest frequency of orders was for vacuum cleaners, coffee machines, water filters, hair dryers and hair stylers. As reported by ATOL Online analysts, in the category "Furniture and home goods" interior items were most often purchased, however, this category had the most venezuela mobile number database expensive online purchase — a set of furniture for 3.1 million rubles. In "clothes and footwear" shoes and sneakers were often ordered. In the food category, bread, cheese, fruit, milk and drinking water were in the greatest demand, while grocery delivery from stores was ordered 6 times more often than ready-made food from restaurants and cafes.
but we understand that this is far from the limit of online trade. In past years, a number of not always positive factors have become boosters for development, but we are confident that in their absence, in 2023, growth may well be 25%-30% - this is already a stable trend. At the same time, there is one more condition - buyers must be offered truly high-quality goods and a wide range, this is becoming the number one task for all retail today. However, in the alcohol category, the shadow market of online trade continues to grow: illegal alcohol turnover on the Internet reaches 30 billion rubles per year. This channel must be taken under control, and, finally, like other categories, taken into account in all-Russian statistics."

Noticeable changes in 2022 occurred in the top 10 most active regions: Voronezh appeared there. In previous years and even in the first half of 2022, it was only in 15th place, but in the annual ranking, this region ousted Tatarstan, overtook Samara and Krasnoyarsk, moving up several lines at once. The result looks like this: Moscow accounts for 19.4% of the total volume of purchases (the share decreased by 1% over the year); Moscow Region - 10.7%, St. Petersburg - 7%, Krasnodar Region - 4.7%, Rostov Region - 2.6%, Sverdlovsk Region - 2.6%, Nizhny Novgorod Region - 2.1%, Voronezh Region - 2.0%, Samara Region - 2.0%, Krasnoyarsk Region - 1.8%.

As for legal entities represented in online commerce, according to the IT company OFD.ru, today the largest number of e-commerce companies is individual entrepreneurs - 40,784 individual entrepreneurs, of which 9,771 are new, first registered in 2022. There are 30,638 LLCs in e-commerce, of which 4,681 are new, 4,016 other forms of legal entities, 335 new.