Discover the differences between SQL and MQL in marketing

[bitheerani319]

While we might think that all the prospects on our list of potential clients should concentrate the same interest and effort on our part to close a business opportunity, the truth is that this option is not advisable. In this sense, it will be much easier for us to understand this idea by knowing the concepts of SQL and MQL and identifying their main differences.

What is a SQL?
SQL or Sales Qualified Leads represent those prospects with a high rcs data greece of becoming our clients, since they have shown interest in buying and their needs fit the benefits provided by the product or service we offer.

In general, the sales qualified lead presents at least the following 3 characteristics :

You require our product or service to solve your need or problem.
You have already taken some action that shows your interest in purchasing our business.
You have the financial resources necessary to acquire our solutions.
This lead represents the highest level of prospecting for our sales team, possessing ideal attributes for conversion.

What is an MQL?
MQL or Marketing Qualified Leads refers to prospects who have shown some type of interest in our company through actions such as signing up for our mailing list, following us on social media, or making use of any free resources from our business that are available online (guides, courses, among others).

In this context, an MQL is at an early stage, as they are aware of our company but have not yet given clear indications of being interested in purchasing one of our solutions. Therefore, it is advisable to use new marketing strategies to really capture their attention, such as promotions, more information about our offer or free samples.

Sales Qualifield Leads vs Marketing Qualifield Leads
Below are the key differences between Sales Qualified Lead and Marketing Qualified Lead:

Decision level
An SQL knows what he wants and is willing to pay for a product or service that solves his need, unlike a marketing qualified lead who is still in an initial decision-making phase, where he is open to learning about solutions that may help him see a problem he had not previously perceived.