Different types of artificial intelligence
Posted: Sun Jan 26, 2025 8:57 am
Ivan Burach , head of the PPC (Pay-Per-Click) department at Webpromo, lecturer at the WebPromoExperts Academy, shares his experience and perspective on modern realities.
Ivan Burach
First, it is worth noting that the term "artificial intelligence" encompasses various subtypes, depending on the power and capabilities of the algorithms. According to the classification, there are three main types:
AI with narrow application (ANI): intelligence that is less than human.
AI of General Application (AGI): intelligence that is comparable to human intelligence.
AI for General Purpose (ASI): intelligence that exceeds human intelligence.
ANI is already well-known in the advertising industry, especially over the past five asia rcs data years, where algorithms analyze data and learn to perform specific tasks, such as setting a bid per click. Webpromo has been using such AI for three years, making it a familiar tool.
Generative AI
This is where the real excitement and rapid development begins, especially after the release of ChatGPT. The use of generative AI allows algorithms to create text content. According to Ivan, their experiments have shown that the algorithm can generate good ad texts, especially in English. However, difficulties arise with the commerciality of phrases and their typicality. It is important to choose the right input conditions to achieve the desired result.
Ivan Burach
First, it is worth noting that the term "artificial intelligence" encompasses various subtypes, depending on the power and capabilities of the algorithms. According to the classification, there are three main types:
AI with narrow application (ANI): intelligence that is less than human.
AI of General Application (AGI): intelligence that is comparable to human intelligence.
AI for General Purpose (ASI): intelligence that exceeds human intelligence.
ANI is already well-known in the advertising industry, especially over the past five asia rcs data years, where algorithms analyze data and learn to perform specific tasks, such as setting a bid per click. Webpromo has been using such AI for three years, making it a familiar tool.
Generative AI
This is where the real excitement and rapid development begins, especially after the release of ChatGPT. The use of generative AI allows algorithms to create text content. According to Ivan, their experiments have shown that the algorithm can generate good ad texts, especially in English. However, difficulties arise with the commerciality of phrases and their typicality. It is important to choose the right input conditions to achieve the desired result.