Brand identity: stages of creation

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Brand identity plays a key role in shaping its image, and visual identity is the true face of the brand. The term “identity” itself is a slang derivative of the English word “identity”. The correlation and harmonization of all components of brand identity are crucial.

The process of creating a brand identity goes through several key stages:

Competitive Analysis. Starts with an in-depth study of your competitors. Comparison with other companies helps identify your brand's unique features and competitive advantages.
Development of a unique style. A team of specialists helps to form a unique style of the canada rcs data company, taking into account the features and core values ​​of the brand. Revealing uniqueness and drawing attention to features are important at this stage.
Technical development. A labor-intensive stage where all aspects of the brand identity are developed. Includes work on the logo, color palette, fonts, and other design elements that define the brand’s look.
Creating a company guideline. The final stage is to create a company guideline—an instruction that defines the rules for using a unique design for all brand identity elements. This helps ensure unity and consistency in the use of brand elements.
Key elements of brand identity
As we have already mentioned, identity represents the visual images of your brand, but its components constitute an important aspect in the formation of the brand image. Every internet marketer should know this . Let's consider these components in more detail: