Monolithic brand architecture

[sumaiyakhatun26]

Brand extension. This is the use of an existing trademark on new products or services to increase profits. An example is the Nestlé trademark, which covers products such as Nesquik, Svitoch, Friskies, Kit Kat, etc.
There are several types of brand architecture, each with its own advantages and disadvantages. We will look at this in more detail below, providing specific examples.


This architecture unites multiple brands under a parent brand to laos rcs data increase customer awareness and loyalty. In this structure, different brands target different audience segments to maximize revenue and reach .

In a monolithic architecture, the main feature is that there is one strong, single brand that dominates other sub-brands. Sub-brands do not have their own identity and depend on the strength of the main brand, although some changes are possible, for example in colors.

Advantages:

Increased brand awareness. Monolithic architecture promotes brand awareness among consumers.
Clarity for consumers. Consumers will not confuse products and services because the monolithic architecture provides clarity that all these brands are part of the same company.
Benefits for sub-brands: Sub-brands benefit from the resources provided by the stronger parent brand.