" Just a few years ago, the only means of communication

[tanjimajuha20]

ddition, due to their ease of use, corporate messengers create informal and trusting communication between employers and employees in areas where such communication was previously minimal. For example, in manufacturing or construction.

between management and employees in large production facilities, where people do not sit at computers but work at machines, was the so-called information board,"switzerland cell phone number list notes Andrey Demin. "With the advent of corporate messengers, companies have the opportunity to communicate with employees directly in the messenger. This allows you to create a trusting atmosphere and quickly receive feedback, which means making the interaction processes more transparent . "

Representatives of Russian business themselves, as noted in the study, believe that the most important thing in a corporate messenger is basic functionality and low cost, as well as a simple and clear interface that allows you to quickly figure everything out and start using the product.

Denis Gasilin, Marketing Director of the corporate communications and mobility platform eXpress, noted that in 2022 the main turning point is the departure of Western vendors. " This concerns not only communications: all foreign services have left the Russian market at different speeds - or are still leaving. Even if a conditional on-premise SAP is available and still works, it still needs to be replaced. Business understands this: it is important for them that the services do not stop working. This is the main driver for domestic messengers. The barrier for many players in our market is insufficient quality at the moment. The customer wants to receive a solution no worse than the one he used before. The transition to Russian messengers is proceeding systematically, according to the strategy, which sets priorities for replacing imported services. In our experience, the transition is successful , - he says. - In 2022 , we see an increase in demand for Russian solutions: both from large corporations (with "heavy" implementations) and from smaller companies that urgently need a high-quality replacement for the departed Slack, MS Teams, WebEx, etc. Our number of customers and, as a result, corporate users is growing . "