Why is this distinction so important?

[sumaiyakhatun26]

Contacts vs. Leads
In Lead to Deal, one of the key aspects is understanding the difference between contacts and leads . It seems simple, but this is often where the problem begins. How are they different and why does it matter? Let me explain.

Contacts
These are all the inquiries that come into your business. They range from qatar rcs data valuable inquiries to spam, requests for services you don’t provide, and even vague questions that seem to come from people outside your target group. In short, these are all the signals that appear on your radar.
Leads
are more than that. They are contacts that you sift through initial screening and consider to be viable, even if they don’t always fit your Buyer Persona perfectly. They may be inquiries that require additional analysis before you decide whether to respond or take further action.
Because if you lump everything together, you could be missing out on valuable opportunities to acquire your customers or spending too much time on queries that have no potential.