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CONTEXT
Valentine's Day is a time of high commercial activity, when customers aspire to express their love and affection through gifts or to treat themselves. This period is an ideal opportunity for brands to highlight their poland number for whatsapp products and boost their sales by offering special offers or unique experiences related to this theme. It is with this in mind that Courir has developed an innovative campaign, inviting to celebrate all the facets of love through the world of sneakers.
OBJECTIVES: Engage your customers in a creative and interactive way using Rich SMS
SOLUTION
Sinch recommended that Courir offer a gamified experience that allowed their customers to match with their favorite pairs of sneakers. Customers were invited to swipe left if the pair didn't thrill them or swipe right if it was the right fit. Based on their favorite products, Courir then pushed a hyper-personalized selection to customers.
Inspired by its 360° campaign, Courir adapted its messages to integrate them into the Rich SMS format, thus meeting the objectives in terms of both awareness and business development. This approach demonstrates the brand's desire to stay in line with the expectations of its community and to create relevant and memorable interactions, while strengthening its presence on the market.
RESULTS
Customers were very impressed with the mechanics with an excellent engagement rate of 70.5% and an excellent redirection rate of 50%.
Which means that customers were actually inspired by the products that were highlighted to them following the “Tinder”-like swipe experience.
“Once again we are offering our clients a fun, inspiring and interactive animation thanks to the expertise of the Sinch teams. The objective was rather one of notoriety and image and this activation fits well with our Valentine's Day branding campaign” explains