There is still no universal formula for success in advertising. However, there is always something to learn from observing competitors' strategies, such as what types of ads to adopt, which ones to avoid, and what you may have overlooked.
To analyze any advertiser, use Advertising Research . Go through the features of our advertising database various tabs of the tool to discover:
The number of keywords the domain is bidding on.
The estimated traffic coming from these keywords.
An estimate of the costs of paid traffic .
Other online competitors that your target competitor competes with.
Historical data to uncover your competitors' seasonal advertising preferences - this can be especially interesting if it's been a while since you've checked your competitors' ads.
We decided to dig deeper into our sample search and clicked on the blue box in the Ad History report of the tool. We could see a real ad from Leroy Merlin, which was published at a certain time. The next step would be to adapt this ad to our business, publish it and see how it performs.
Study your competitors' paid traffic
Your competitive analysis can focus on Google Shopping or display ads; tools that are useful for this examination are PLA Research and Display Advertising . Here, you can analyze the distribution of a competitor's Google Display Network ads around the world and measure the advertising activity of any competitor to understand which markets you should target and how.
Among other things, look at your competitors’ campaign landing pages and analyze those details that may be making the difference: such as which ads were pointing to each landing page on their site at a given time.
With this step of competitor analysis, you will be able to analyze your competitors' strengths, check pricing in your target segment, optimize your ad creatives (in terms of keywords, titles, and images), and your ad spend for maximum ROI.