Users and search engines reward usability, especially on mobile
Posted: Mon Jan 27, 2025 4:43 am
It is estimated that 54% of online commerce will all come from mobile in 2021 (The Webmaster, 2019), a little something of about 659 billion dollars. Alright, have you ever noticed how many difficulties you encounter every time you navigate a website from your smartphone?
The first thing to do is to think of yourself as the ultimate UX design expert and go to your own site trying to understand how intuitive the navigation is, then there can only be two options:
the experiment has brought great annoyance: an expert is needed and perhaps exploring amazon: the essentials even a good restyling;
widespread feeling of well-being and quick arrival at the "buy" button: it is not concluded, however, the situation is constantly monitored.
To learn more, you can read the post: User Experience research: what it is and how to do it (even with few resources) .
In short, we can no longer think of abandoning those who deal with usability once a site has been structured, it is necessary to revolutionize our thinking regarding the consultant or agency that follows us. It must be clear that their mandate lives of perpetual uniform motion, just like the PDCA cycle:
Plan - Initial planning : first analysis of the situation, verification by experts of the user's navigation depending on the conversion channels and related devices.
Let's write it in stone: you are not equally disposed when you land on the website from Facebook or from organic search, just as it is not the same if you browse from a smartphone or from your home PC (and it also changes if we are using the PC at work).
Do - Do : let's let the chosen experts work and let them do it as if they were the heart surgeon who is doing a heart transplant. Maximum trust, crazy silence and zero "I would like it that way", we do not have a specialist degree in cardiology. Right?
Check - Analysis : we require constant reports of the situation to understand if there could be areas of improvement, we must learn to have them tell us what is happening, a bit like when they tell you that you have to go on a diet and you learn everything about the caloric content of foods. You don't go on a diet, but a good knowledge of the subject becomes normal.
Act - Act : correct what is wrong, leave space and time for improvements, to err is human, to persevere is diabolical. There are so many factors to take into consideration that continuous adjustments are needed, then start again with the plan, just like the continuous improvement that the PDCA cycle talks about.
The first thing to do is to think of yourself as the ultimate UX design expert and go to your own site trying to understand how intuitive the navigation is, then there can only be two options:
the experiment has brought great annoyance: an expert is needed and perhaps exploring amazon: the essentials even a good restyling;
widespread feeling of well-being and quick arrival at the "buy" button: it is not concluded, however, the situation is constantly monitored.
To learn more, you can read the post: User Experience research: what it is and how to do it (even with few resources) .
In short, we can no longer think of abandoning those who deal with usability once a site has been structured, it is necessary to revolutionize our thinking regarding the consultant or agency that follows us. It must be clear that their mandate lives of perpetual uniform motion, just like the PDCA cycle:
Plan - Initial planning : first analysis of the situation, verification by experts of the user's navigation depending on the conversion channels and related devices.
Let's write it in stone: you are not equally disposed when you land on the website from Facebook or from organic search, just as it is not the same if you browse from a smartphone or from your home PC (and it also changes if we are using the PC at work).
Do - Do : let's let the chosen experts work and let them do it as if they were the heart surgeon who is doing a heart transplant. Maximum trust, crazy silence and zero "I would like it that way", we do not have a specialist degree in cardiology. Right?
Check - Analysis : we require constant reports of the situation to understand if there could be areas of improvement, we must learn to have them tell us what is happening, a bit like when they tell you that you have to go on a diet and you learn everything about the caloric content of foods. You don't go on a diet, but a good knowledge of the subject becomes normal.
Act - Act : correct what is wrong, leave space and time for improvements, to err is human, to persevere is diabolical. There are so many factors to take into consideration that continuous adjustments are needed, then start again with the plan, just like the continuous improvement that the PDCA cycle talks about.