Step 1: Target groups and saved audience groups
Posted: Mon Jan 27, 2025 5:06 am
Testing advertising campaigns
So, let's start with what testing actually begins with. It may seem trivial, but the main step is creating a target audience and dividing it into separate target groups.
Target groups and saved audience groups
It is important to understand that when forming target groups, we can use saved audiences on platforms such as Facebook or Instagram. When we create “portraits” of these target groups, we need to consider that after taiwan rcs data creating these audiences, we can divide them into groups. Each target group can be assigned one or even several saved audiences. This means that we can conduct audience testing within the structure of an advertising campaign based on their interests, behavior or other detailed settings.
Therefore, at the stage of creating the structure of advertising campaigns, it is important to consider how many saved audiences we already have. The more such audiences, the more budget we need to allocate for testing. So, first of all, it is necessary to study the target groups in detail, distribute them to saved audiences and then create the structure of advertising campaigns .
So, let's start with what testing actually begins with. It may seem trivial, but the main step is creating a target audience and dividing it into separate target groups.
Target groups and saved audience groups
It is important to understand that when forming target groups, we can use saved audiences on platforms such as Facebook or Instagram. When we create “portraits” of these target groups, we need to consider that after taiwan rcs data creating these audiences, we can divide them into groups. Each target group can be assigned one or even several saved audiences. This means that we can conduct audience testing within the structure of an advertising campaign based on their interests, behavior or other detailed settings.
Therefore, at the stage of creating the structure of advertising campaigns, it is important to consider how many saved audiences we already have. The more such audiences, the more budget we need to allocate for testing. So, first of all, it is necessary to study the target groups in detail, distribute them to saved audiences and then create the structure of advertising campaigns .