How much users spend on e-commerce depending on the access channel
Posted: Mon Jan 27, 2025 5:12 am
There are significant disparities in conversion rates across industries, countries, seasons, devices, and more. Amazon, for example, boasts a conversion rate of 13% , which is nearly seven times the industry average.
Typical e-commerce conversion rate by country: Germany: 2.22%; United States: 1.96%; United Kingdom: 1.88%; Denmark: 1.80%; Netherlands: 1.78%; Greece: 1.44%; France: 1.10%; India: 1.10%; Italy: 0.99% ( Ecommerce Europe )
Nearly eight-in-ten Americans (82%) say they consult online ratings and reviews the benefit of our ios database when purchasing something for the first time. Additionally, nearly half of Americans believe that customer reviews help “a lot” in making consumers feel confident in their purchases (46%) and in holding companies accountable to their customers (45%) ( Pewresearch )
The average value of online purchase orders worldwide in the second quarter of 2019, differentiated by traffic source : from direct traffic the average value is 112.01 dollars, from email 105.59, from search 94.58 and from social media 79.01 dollars ( Statista )
E-commerce in Italy
There are approximately 38 million Italian online consumers , or 62% of the population, and it is expected that by 2023 they will reach 41 million ( Statista )
The value of e-commerce turnover in Italy in 2018 was estimated at 41.5 billion euros, with an 18% growth on 2017.
Typical e-commerce conversion rate by country: Germany: 2.22%; United States: 1.96%; United Kingdom: 1.88%; Denmark: 1.80%; Netherlands: 1.78%; Greece: 1.44%; France: 1.10%; India: 1.10%; Italy: 0.99% ( Ecommerce Europe )
Nearly eight-in-ten Americans (82%) say they consult online ratings and reviews the benefit of our ios database when purchasing something for the first time. Additionally, nearly half of Americans believe that customer reviews help “a lot” in making consumers feel confident in their purchases (46%) and in holding companies accountable to their customers (45%) ( Pewresearch )
The average value of online purchase orders worldwide in the second quarter of 2019, differentiated by traffic source : from direct traffic the average value is 112.01 dollars, from email 105.59, from search 94.58 and from social media 79.01 dollars ( Statista )
E-commerce in Italy
There are approximately 38 million Italian online consumers , or 62% of the population, and it is expected that by 2023 they will reach 41 million ( Statista )
The value of e-commerce turnover in Italy in 2018 was estimated at 41.5 billion euros, with an 18% growth on 2017.