Data-Driven Approach
Posted: Mon Jan 27, 2025 5:27 am
The point just discussed brings me to the Data-Driven approach . It 's fine to start breaking down campaigns into very specific and highly targeted adsets, but always do it with data in hand . I often see complex ad structures without having analyzed the situation at all.
I'll give you an example.
You have an online shop and in your remarketing campaigns you have 3 adsets:
Visitors in the last X days
Carts from the last X days
Checkouts started in the last X days
Facebook campaign examples
The choice of remarketing audience windows is important and must be made considering the purchase time and the interactions that pass on average from the visit of a product to the purchase. If by observing the importance of lawyer database attribution windows you see that people buy on impulse , or the purchase is considered and takes several days, this will affect the structure of the advertising set . In this way you save budget and maximize conversions.
4/11 - Audience Overlap
Many times I notice well-made campaigns that risk conveying irrelevant content precisely because audience exclusions were not used . Your goal is to advance the audience as if it were a funnel : make sure that the people who enter your funnel are reached by increasingly personalized content that is relevant to their activities.
create audiences for facebook campaigns
To do this you have to play with overlaps and the quality of the content that you will have to customize based on who you have in front of you. For each audience the right message.
I'll give you an example.
You have an online shop and in your remarketing campaigns you have 3 adsets:
Visitors in the last X days
Carts from the last X days
Checkouts started in the last X days
Facebook campaign examples
The choice of remarketing audience windows is important and must be made considering the purchase time and the interactions that pass on average from the visit of a product to the purchase. If by observing the importance of lawyer database attribution windows you see that people buy on impulse , or the purchase is considered and takes several days, this will affect the structure of the advertising set . In this way you save budget and maximize conversions.
4/11 - Audience Overlap
Many times I notice well-made campaigns that risk conveying irrelevant content precisely because audience exclusions were not used . Your goal is to advance the audience as if it were a funnel : make sure that the people who enter your funnel are reached by increasingly personalized content that is relevant to their activities.
create audiences for facebook campaigns
To do this you have to play with overlaps and the quality of the content that you will have to customize based on who you have in front of you. For each audience the right message.