This small animation helps to separate this email from Starbucks
Posted: Mon Jan 27, 2025 5:32 am
30.7% of marketers say emails announcing new products or features have the highest click-through rates.30.7% of marketers say emails announcing new products or features have the highest click-through rates4. Starbucksemail marketing examples: starbucksMarketing Campaign: PromotionDid you see that? Did you see it move? Pretty cool, right? from all of the immobile emails in its recipients’ inboxes.It also leverages exclusivity by telling us that the promotion is a benefit of having a Starbucks membership. This positioning can help recipients feel like they’re specially chosen and encouraged to take advantage of the special opportunity.The terms listed at the bottom read, “This offer is exclusive to you and this Starbucks Rewards account and cannot be reproduced, transferred or used by anyone else.
” What feels more exclusive than that? Love it.Why I Like This algeria whatsapp list EmailEmails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.Better yet, emails with images offer almost 10% boost in open rates.5. Venmobest email marketing campaign examples: venmoSourceMarketing Campaign: Re-Engagement CampaignVenmo's friendly, informational email aims to reengage lost users. By highlighting the app's most recent changes and benefits, the copy entices recipients to give the app another chance.It’s brief but gives readers just enough information to choose whether or not they want to learn more about the new features.The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email.
Why I Like This EmailSmall inclusions like the “Explore Venmo" CTA and the benefit-focused copy make the content feel welcoming and less aggressive. I also love the branded imagery and engaging graphics.6. LitmusEmail Marketing Campaign Example: Litmus - "Tried in vain to see how that responsive design works under the hood?"Marketing Campaign: PromotionThis email from Litmus is another great example of using animation to create a more interesting marketing email.Unlike static text, letting us swipe over a portion of the email to get a “look under the hood” is eye-catching and, dare I say, fun. It’s a small form of interactivity, but I’ve never received another email with a similar feature.The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion.
” What feels more exclusive than that? Love it.Why I Like This algeria whatsapp list EmailEmails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.Better yet, emails with images offer almost 10% boost in open rates.5. Venmobest email marketing campaign examples: venmoSourceMarketing Campaign: Re-Engagement CampaignVenmo's friendly, informational email aims to reengage lost users. By highlighting the app's most recent changes and benefits, the copy entices recipients to give the app another chance.It’s brief but gives readers just enough information to choose whether or not they want to learn more about the new features.The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email.
Why I Like This EmailSmall inclusions like the “Explore Venmo" CTA and the benefit-focused copy make the content feel welcoming and less aggressive. I also love the branded imagery and engaging graphics.6. LitmusEmail Marketing Campaign Example: Litmus - "Tried in vain to see how that responsive design works under the hood?"Marketing Campaign: PromotionThis email from Litmus is another great example of using animation to create a more interesting marketing email.Unlike static text, letting us swipe over a portion of the email to get a “look under the hood” is eye-catching and, dare I say, fun. It’s a small form of interactivity, but I’ve never received another email with a similar feature.The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion.