Requirements for bots
Posted: Mon Jan 27, 2025 5:33 am
In order for the bot to successfully pass moderation, you must follow the rules.
The bot functionality should work correctly, special attention to the /start button. When starting - the filled field "What this bot can do".
Allows +/- 5 steps with user choice or answer.
It is important to comply with all requirements for texts: spelling, punctuation, grammar, without unnecessary emoji, obtrusiveness, CAPS and exclamation marks.
The bot's content must be relevant to the advertising text.
In bots it is not allowed:
Publish only advertising - application collectors will not pass. There must be a benefit. For example, sending out useful materials.
Offer external links first - content should be useful right here and now.
Behaving intrusively after launch and sending a lot of messages.
Address users informally.
No foul language, unreasonable formatting, or absolute promises.
Moderation of bots for Telegram Ads: an example
OneSpot specialists accompanied us and helped with malaysia phone number data advertising moderation. Expert assistance in this matter is indispensable - the platform is new, not all advertisers have yet learned to prepare content that meets the moderation rules.
Telegram Ads Launch Case: Campaign Results
Record low cost per lead: during the campaign, we achieved a cost per lead that was 30-50% lower than in any other channels, with a traffic volume comparable to promotion on VKontakte .
Low labor costs: We work with top agencies for advertising on VKontakte. Several teams with a total of 15-20 people work on our project at the same time. And in Telegram Ads, one targetologist masters the same volume, and even more effectively .
Good sales level: in end-to-end analytics, we see sales and conversions to purchases no worse than in other channels. Due to the specifics of the funnel, this is expected: the user goes through a long path to purchase .
Convenience: Telegram Ads is much more convenient than working through automated aggregators for working with bloggers. The tool is technologically simple and can be mastered in a week of work.
The bot functionality should work correctly, special attention to the /start button. When starting - the filled field "What this bot can do".
Allows +/- 5 steps with user choice or answer.
It is important to comply with all requirements for texts: spelling, punctuation, grammar, without unnecessary emoji, obtrusiveness, CAPS and exclamation marks.
The bot's content must be relevant to the advertising text.
In bots it is not allowed:
Publish only advertising - application collectors will not pass. There must be a benefit. For example, sending out useful materials.
Offer external links first - content should be useful right here and now.
Behaving intrusively after launch and sending a lot of messages.
Address users informally.
No foul language, unreasonable formatting, or absolute promises.
Moderation of bots for Telegram Ads: an example
OneSpot specialists accompanied us and helped with malaysia phone number data advertising moderation. Expert assistance in this matter is indispensable - the platform is new, not all advertisers have yet learned to prepare content that meets the moderation rules.
Telegram Ads Launch Case: Campaign Results
Record low cost per lead: during the campaign, we achieved a cost per lead that was 30-50% lower than in any other channels, with a traffic volume comparable to promotion on VKontakte .
Low labor costs: We work with top agencies for advertising on VKontakte. Several teams with a total of 15-20 people work on our project at the same time. And in Telegram Ads, one targetologist masters the same volume, and even more effectively .
Good sales level: in end-to-end analytics, we see sales and conversions to purchases no worse than in other channels. Due to the specifics of the funnel, this is expected: the user goes through a long path to purchase .
Convenience: Telegram Ads is much more convenient than working through automated aggregators for working with bloggers. The tool is technologically simple and can be mastered in a week of work.