Sometimes it is useful not only to create new content
Posted: Mon Jan 27, 2025 5:39 am
In content marketing, you need to remember that 35% of all website traffic comes from organic search. Accordingly, you can't do without SEO. At a minimum, the main pages of the site and thematic blocks should be optimized. It would be useful to create a company blog and regularly fill it with SEO-optimized content. This will allow you to expand the semantic core several times and work with low-frequency queries, attracting more traffic. Well, and publish relevant articles, of course.
But also to repurpose existing content. This can be done in several ways:
translation of the article into more visual infographics;
dividing one large article into severaL hong kong email list smaller ones;
combining short fragments into a single structured publication;
creation of slide presentations;
generation of short excerpts from large articles for social networks, which will bring traffic to the site.
Don't forget about user content. If your resource is suitable for publishing original content by users themselves, use it. Reviews, detailed feedback (including with photos and videos), personal experience and cases - all this is useful for the site both in terms of content marketing and in terms of ranking.
But also to repurpose existing content. This can be done in several ways:
translation of the article into more visual infographics;
dividing one large article into severaL hong kong email list smaller ones;
combining short fragments into a single structured publication;
creation of slide presentations;
generation of short excerpts from large articles for social networks, which will bring traffic to the site.
Don't forget about user content. If your resource is suitable for publishing original content by users themselves, use it. Reviews, detailed feedback (including with photos and videos), personal experience and cases - all this is useful for the site both in terms of content marketing and in terms of ranking.