A functionality somewhat similar to Snapchat , no one can deny that.
Instagram Stories give users a platform to share photos and videos that last for just 24 hours and with no posting limit.
A little different from the app's original proposal, which was to publish beautiful photos of special moments, with a frequency that cannot be compared to Stories.
Apparently, this new feature came as a solution to avoid italy number for whatsapp overposting . That means you can post everything you want on Stories but leave your Instagram history looking nice.
However, do you know how this new feature can boost your digital marketing strategy ? That's what I'll show you below.
Instagram Stories in your digital marketing strategy
Well, social media is very present in any digital marketing strategy, and when a new feature appears, new opportunities for interaction also arise.
Although Snapchat already existed, with functionalities practically identical to those of Stories, Instagram's new project opened a new door for social media professionals to better interact with their brand and company followers.
Instagram Stories can also help brands create a greater sense of intimacy with their followers.
You can show how a piece of clothing is being made, what the atmosphere of your company is like, and how preparations are going for that upcoming event, for example.
Everything is linked to the image that your company or brand presents in the Instagram history.
In other words, it is the ideal mix between the perfect image that the brand wants to convey and the feeling of inclusion that followers will have.